Eastern zone
In Punta Cana the calendar matters more than the avenue
It is the only market in the country where the audience changes entirely with the season. The same space reaches a peak-season tourist or a local resident in the low season, and those are different campaigns. Before choosing a face, decide which of the two you are speaking to.
- Airport–hotel corridor with high visitor flow
- International audience in peak season
- Scarcer inventory than in urban markets
What makes this market different
Two audiences in the same space
In peak season the flow is dominated by international visitors, who are passing through, do not know local brands and consume within a short radius of the hotel. In the low season the same corridor is used by residents and tourism workers, who are recurring consumers. A campaign that works for one rarely works for the other.
Language is not a detail
If the target is the visitor, artwork almost always needs to be in English, and sometimes in more than one language depending on the season's source markets. That decision changes vinyl production, so it is better made before booking the space rather than after.
Inventory is scarcer and gets committed earlier
The zone lacks Greater Santo Domingo's face density, and well-located inventory on the airport corridor is limited. For peak season, asking a month ahead is usually too late to pick a specific face.
Eastern zone
Tell us which audience and which dates
With the season and the objective we will say which inventory makes sense before quoting it, so you do not pay for reach you cannot use.