Santiago de los Caballeros
Santiago usually costs below the Distrito Nacional
For an equivalent format, a face in Santiago is normally quoted below one in Greater Santo Domingo, because traffic density is lower. The gap is not uniform: on Santiago's main avenues it narrows considerably, and on premium inventory it can disappear.
- The country's second market by inventory volume
- Gateway to the Cibao: reaches the entire northern region
- Less face saturation than Greater Santo Domingo
What changes versus the DN
Four differences that move the price
Lower traffic density
Fewer vehicles per hour means fewer impressions per face, and the price reflects it. In exchange, visual competition is lower too: your message competes with fewer faces around it.
Inventory is more concentrated
In Greater Santo Domingo inventory is spread across many corridors. In Santiago it concentrates on a few high-flow avenues, so the best faces get committed earlier.
Regional reach, not just urban
Santiago is a required crossing point for the Cibao. A campaign there reaches population from the entire northern region moving in and out of the city, not just residents.
Different operators
Not every DN operator has a strong Santiago presence and vice versa. A campaign across both markets usually means two contracts, unless a single counterparty buys it.
Where the inventory is
Corridors we quote regularly
Santiago concentrates its advertising inventory on the city's entry and exit axes and on the commercial avenues of the urban core.
Main axes
- Autopista Duarte, city entry and exit
- Av. Juan Pablo Duarte
- Av. Estrella Sadhalá
- Santiago's Av. 27 de Febrero
Available formats
- Traditional billboards and monopoles
- LED screens on high-flow avenues
- Panels and pedestrian formats in the commercial zone
When to buy
- Peak seasons are committed months ahead
- Cibao highways complement the city well
- Combining Santiago and the DN improves volume negotiation
Real prices
Tell us which corridor and which dates
We quote the operators holding Santiago inventory and return the options in a comparable format.