Reference pricing
Spots buy dayparts, not stations
6-10am prime costs multiples of overnight. Without a written schedule there is no comparison.
- Rate with schedule and seconds
- Mention vs spot clarified
- Air-play proof
What moves the price
Three variables that set your figure
Daypart
Request exact daypart: prime, regular, overnight. Averages hide price.
Length
30 vs 60 seconds is not linear. Request both if your script allows.
Proof
Air log with times. No log, no renewal.
Related questions
What people ask before requesting
- Mention or spot?
- Mentions are read live by talent; spots are recorded. Quoted and performing differently.
- How many daily?
- Minimum 3-5 for recall. We build a weekly plan.
- Audio production?
- Some include it from your script. We ask if production or airtime only.
Build your weekly plan
On your budget we tell you how many real spots you reach.
Figures for your case
Tell us zone and dates and we return real prices
No cost to ask or compare. We reply the same business day.